What a Marathoner Taught Me About Marketing Sustainably
One of the conversations I’ve been having recently with clients and colleagues is about marketing fatigue. These days, marketing isn’t something you do once and then kick up your feet on the coffee stable for the rest of time watching the money come in.
It’s more like training for a long distance run. It’s something you do on a daily basis. And energy management is one of the biggest issues for both distance athletes and conscious marketers.
That got me thinking about several marathoners and triathletes I’ve met through the years. I think we can learn a great deal from them about how to maintain our passion, our vitality and our well being.
So, I created this video titled What a Marathoner Taught Me About Marketing Sustainably:
Really great tips, Paul. As you were describing the list of social media marketing goals your client made, I was starting to feel really stressed myself just empathizing with her. I think a lot of us have had the over-training experience and I’m glad you made this video to help prevent the frustration and burn-out that can happen when we try to do it all, all the time.
I especially like what you say about having good form in your marketing by making your blog post, video, etc. as well-crafted as you can so it can go the distance for you. I’m currently working on a blog post with a month-out deadline that’s taking tons of research and time to craft because it will eventually go into my new book. I’ve lined up marketing allies for it already because I know it will be good and worthwhile for a lot of people. Both for my nervous system and my business, it’s so much better to focus on the few things I’m good at, work on the craft steadily and sustainably, than to churn churn churn without rest. Thanks!
Hi Jack, I LOVE this: “Both for my nervous system and my business, it’s so much better to focus on the few things I’m good at, work on the craft steadily and sustainably, than to churn churn churn without rest.” Couldn’t agree more. And I also really appreciate that your both making quality content as well as reach out marketing allies. What a great combo!
As you were describing the woman’s marketing assignments, I began to laugh inwardly, because that’s a sure way for this person to fail and exhaust herself. What works for me is to do one or two things really well and take breaks. Physical breaks away from the computer – and perhaps a whole day. But I am not there. I am in exhaustion. Thank you for the brevity of your message, the quiet tone and pace of it, and for the tips.
Hi Miriam, “because that’s a sure way for this person to fail and exhaust herself.” That was my concern as well. I hope you can find your way back into a place of vitality after a period of rest. Thanks for posting!
Oh my goodness! I was overwhelmed just listening to ALL those marketing “tasks” that woman was expected to do. I really appreciate the tips you share, and my greatest takeaway absolutely reconfirmed my method of mastering what I’m truly good at, and operating in that strength. I’m a firm believer in keeping things simple to prevent the kind of burnout many entrepreneurs and business owners experience so early on.
Thanks again for your insight!
Thanks for post Tamyka! I’m glad you’re focusing on mastering what your truly good at and operating from a place of strength. I agree that’s a great foundation to keep things vital and alive in your business.