One of the conversations I’ve been having recently with clients and colleagues is about marketing fatigue. These days, marketing isn’t something you do once and then kick up your feet on the coffee stable for the rest of time watching the money come in.
It’s more like training for a long distance run. It’s something you do on a daily basis. And energy management is one of the biggest issues for both distance athletes and conscious marketers.
That got me thinking about several marathoners and triathletes I’ve met through the years. I think we can learn a great deal from them about how to maintain our passion, our vitality and our well being.
So, I created this video titled What a Marathoner Taught Me About Marketing Sustainably: