Why I Lowered My Prices (and how you can find aligned pricing)
What you charge for your services can be an emotional issue. And in the conscious business world, there are a lot of opinions about what your fees should be. You hear things like:
“Charge what you’re worth”
“Get clients who can afford to pay you well”
“Don’t settle”
In this video, I share why my thinking about pricing has changed over the years, where I am at now and tips to help you find pricing in your business that feels really aligned for you.
Thank you Paul for sharing this!!!
So glad it’s helpful Wind. Another thing I’m doing is offering “social impact slots” in my groups. 20% of my group slots are for people who have traditionally been under served by business coaching, largely women of color. These spots are Pay What You Can.
Appreciate your candor and sharing the numbers — and how you and your clients are feeling more relaxed with the lower prices. Thank YOU for the work you do.
Kristen! So good to hear from you and thanks for your comment. One thing I’m noticing is that as I create more ease for myself in my business (candor is part of this), two things I REALLY want for my clients are happening organically. 1) They are feeling more supported and leaning in more. 2) They are more successfully creating ease for themselves in their businesses. So it feels very win-win.
I love your honesty and the way you’ve made a decision that feels right for YOU Paul – thank you for sharing this! It gives me a lot of food for thought. I’ve always struggled with pricing because I lived in a country where the currency keeps devaluing. Now I live in London – a very, very expensive city. I have different prices for different countries – and your video helps me to feel more in alignment with my values. “Charge what you’re worth” has irked me for such a long time. Bless you and the work you do!
Thanks for your kind words Liesel. I LOVED my visit to London – and remember well how expensive everything was. I’m SO glad to hear this video helps you feel in more alignment with your values and very much encourage you to find innovative solutions. Such as keeping the economy of where the client lives in mind and adjusting prices accordingly.
Thanks for sharing your thoughts Liesel!
I applaud what you’re doing, Paul. I’ve always felt strongly that if the people I’m here to serve can’t afford my pricing, all the years of hard work that went into developing the skills I have were a waste of time. But people get lulled into a whatever-the market-can-bear trance or some such justification that blinds them to this reality. There are of course real-world financial pressures that must be dealt with. But beyond that, there’s typically so much ego and greed involved in pricing. I respect your being able to transcend all that.
Thanks Michelle. There is definitely a balance here. “all the years of hard work that went into developing the skills were a waste a time” is SUCH an important point. Helping people find financial ease is something that’s very important to me.
And, that greed and ego you mention when it comes to pricing? That’s what I’m working to get increasingly skillful to address.