When I was a kid, we went camping a lot. On summer weekends, we would pile bikes, raingear and enough food for 12 people (we were 4) into our blue Ford station wagon. From getting lost in the Disney campground in Florida to having lobster races on the Maine sand, we laughed, sung and cried all along the eastern coast of the US.
Some of my fondest memories of that time were visiting the ocean and particularly the old lighthouses. To me, they’ve always represented a sense of calm and clarity even in stormy times.
3 Things I Learned About Success From Lighthouses
1) A good foundation keeps you standing. Lighthouses tend to be built in exposed locations – high winds and stormy weather are common in their lives. Because of this, they are built with extra strong foundations. Likewise, in these changing times, service professionals face the emotional ups and downs of their clients every day. You need a strong spiritual foundation to stay centered when you’re surrounded by this. All of the successful helping professionals I know have daily centering practices (meditation, yoga, energy psychology, coaching, etc). Do you?
2) A lighthouse doesn’t chase people around. Can you imagine a lighthouse running down the coast chasing after a ship and trying to get it to pay attention? Well, that’s how many people approach growing their businesses. They chase after what they think is the hot topic of the day, then they’re off to something else. They try to help anyone that passes by. Instead of chasing, I encourage you to deeply explore who you can best serve. Then slow down, stand tall and start sending out information that’s helpful to that person.
3) The value is in shining consistently. The point of a lighthouse is the LIGHT (Duh, I know). It’s that light shining day after day that made them so valuable. With all the noise about instant success, it’s easy to lose sight of just how much people come to value a steady, loving presence. For instance, I’m on social media at least 5 days a week, I blog once a week and I send out a newsletter twice a month. People have come to trust and value these rhythms. It’s when I started being consistent like this that my business really started to take off.
Though technology has changed many things, people need reference points to help them negotiate these chaotic times more than ever. Perhaps your business could use a little less focus on what is supposed to be the “next hottest thing”. Instead, focus on your foundations and shining your clear message out. I think you’ll be pleasantly surprised.
What do you love about lighthouses and the ocean? What have they taught you about success? What are your struggles in terms of shining your message consistently? I’d love to hear your thoughts in the form of a comment below.