Entrepreneurs charge people for a product or service. Simple, right? But it’s not so straightforward when it comes to spiritual entrepreneurs …
With the added intentions of transformation, deep integrity and the desire to improve the world, sometimes spiritual entrepreneurs get a little wobbly (Harvard Business School termonolgy) around the whole subject of how to price your service. Having been asked about it several times in the past few weeks, it was time to write a pricing post.
Grandma’s Pricing Wisdom
I used to get uncomfortable when clients asked me the inevitable question: “How much should I charge?” As I explored that discomfort, I realized that much of it stemmed from me buying into the pervasive quick fix, instant riches mindset.
After some deep work and many heartfelt conversations about the topic of how to price your service, I’m happy to say I now have a very simple answer to this common question: “It depends.” 😉
With spiritual maturity, one develops an understanding that overly simplistic answers aren’t always the most useful. Instead, I want to channel that wise grandmotherly energy that’s available to us all (whether or not you were blessed with a wonderful figure like my Grandma Edie) and ask you to use the following questions as guidelines.
10 Questions to Help Find Your Ideal Pricing
- What is most likely to happen if your prospective client doesn’t get help?
- How much joy, relief and progress do the clients you work with you tend to experience?
- Where are you in your process as a practitioner (very new, several years of experience, very experienced)?
- On a scale of 1-10, how confident are you in your skills (10 being most confident)?
- Is it realistic for someone to make significant progress on the kinds of issues you work with on their own?
- How much more quickly do your clients tend to progress compared to people with similar issues who don’t get help?
- How much time goes into the parts of your business that don’t involve working with clients – marketing, bookkeeping, figuring out technology, etc – for each hour of client contact?
- How many people know about you and the services you offer?
- How many practitioners have you heard of (even if they use different modalities) that help people with the same kinds of issues that you work with?
- How much FUN do your clients report having?
Mindful attention to these questions can help you feel your way into a pricing structure that feels right. And, the bottom line is that you need to be aligned with what you charge. Prospective clients are definitely going to notice if you believe the price for your service is worth it or not.
What’s been your experience with finding your way with how to price your service? What questions do you have? I’d love to hear your thoughts in the form of a comment below.