Over the past few months, I’ve spoken with several dozen people about their concerns regarding marketing. We’re talking a very skilled group of helpers – coaches, therapists or healers – who are feeling discouraged about growing their businesses because they can’t stand “all that noisy marketing”.
Is there a way to grow a business without noisy, ego based marketing?
The 3 Kinds of Marketing Styles
Last week, I wrote a blog post called, How Owl Taught Spiritual People to Thrive. In it, I share how there is more than one kind of marketing. In fact, there are 3 Kinds of Marketing Styles:
1) Peacock Style Marketing. With its noisy namesake, I also call this Ego Based Marketing. It’s loud and tends to make spiritual people feel a big, fat YUCK! This is what most people think of when they hear the word “marketing”.
2) Mole Style Marketing. Moles spend their lives hidden underground, eating worms and generally trying to avoid being seen. Because of negative experiences with Peacocks, many spiritual entrepreneurs take this approach to building their business. I also call this Negation Based Marketing.
3) Owl Style Marketing. In many cultures, owls represents wisdom. That’s why I chose this animal to represent Wisdom Based Marketing. Most people don’t know this kind of marketing even exists. In my experience, spiritual entrepreneurs are well suited for this kind of approach and it can be very effective.
Does Wisdom Based Marketing really work?
This weekend, my friend Soren Gordhamer is hosting the 2nd Wisdom 2.0 Conference. But you can’t get a ticket – they sold out almost a month ago. In attendance will be CEO’s or key staff of such businesses as Ebay, Facebook, Twitter, Google, and more.
None of Soren’s marketing is loud or noisy. And he sold over 400 tickets at around $450 dollars apiece. Good work! I have also seen results in my own business from this approach. In fact, last week’s blog post brought more clients than any I had ever written.
What’s your take on Wisdom Based Marketing? I’d love to hear in the form of a comment below. And, as always, I wish you the best as you grow your success.