One of the best known bloggers about inspired business, innovation and new media is Seth Godin. His new book is called Lynchpin. It’s a great book that I highly recommend to anyone interested in conscious business.
In addition to being a remarkable book, there has been a very high level of interest in the book. Recently, the Social Media Examiner did an interview with Seth where he describes how he created this “firestorm” of interest using social media. It’s a great example of how authentic engagement leads to big results. Click here to read the interview.