Effective Marketing – A Choose Your Own Adventure Approach
Recently, I had the opportunity to present to a group of conscious entrepreneurs on the topic of how to grow their businesses without hype, manipulation or pretending you are richer than you are.
In it, I shared my “Choose Your Own Adventure” approach. To sum it up, you make a very simple marketing plan – so it’s easy to stay with it and get good at what you’ve chosen.
There’s 4 elements to a successful marketing plan:
- Content. You need a place to do deeper dive. Whether by blog, video, podcasts or articles, show people that you can guide them on the topics they need help with.
- Social media. Yes, there’s a gazillion platforms out there. And, if you know who you want to serve, you can find one they are concentrated on.
- Email. Yes, email marketing is common. And, it’s still one of the highest return marketing strategies. There are few successful businesses in our sector that don’t have a newsletter. Pick a frequency and go.
- Visibility strategy. You can be doing a great johttps://paulzelizer.com/wp-content/uploads/2019/05/choose-your-own-adventure-marketing.jpgb of 1-3 above, but your business will still likely grow slowly. It’s important to have a strategy that helps you get in front of new people who are good candidates to become paying clients.
That’s it. Four categories. Pick one in each column. Commit to a minimum frequency. Write it down and/or tell someone you trust to help hold you accountable.
And then build your ability to do the things you’ve selected well. It’s simple. And it works.