NOTE: This poem is from a forthcoming book of poetry and essays on authentic leadership. HOW TO LEAD WHEN YOU ARE HURTING by Paul Zelizer It’s easy to be the one that eyes turn to with questions When the heavens have showered you with gold and The little synchronicities that accompany a leader who Is walking her destiny surrounded by strong hearts. But what about when your own heart is scared or Cracking from an… READ MORE

We have reached a frontier in the world of marketing.   The “bigger is better” approach – the giant email list, the Facebook page with 100,000 likes – is getting harder to do and it’s giving diminishing returns.   Email open rates continue to decline.   Organic reach on Facebook has radically dropped.  There are now over 500 million YouTube channels. There are 4 ways to handle this: Increase urgency. Increase paid advertising. Increase technological sophistication. Increase depth.… READ MORE