Why I Lowered My Prices (and how you can find aligned pricing)

What you charge for your services can be an emotional issue. And in the conscious business world, there are a lot of opinions about what your fees should be. You hear things like: “Charge what you’re worth” “Get clients who can afford to pay you well” “Don’t settle” In this video, I share why my thinking about pricing has changed over the years, where I am at now and tips to help you find pricing… READ MORE

How Business Coaches Often Contribute to Your Stress (without meaning to)

Have you ever gotten a newsletter or watched a video from a business or marketing coach who is excitedly sharing about a new approach to grow your business? Here’s how it often goes.  There’s a coach you’ve been aware of – even just a little – who suddenly seems very passionate about a particular strategy.  They send out a newsletter or post a video about something you’re not yet doing to grow your business. They… READ MORE

3 Ideas for Marketing Authentically Most People Ignore

Have you ever run out of ideas for marketing? After some time in business, it happens to just about everyone.   You run into that feeling of “I don’t know what to write about.” (or make videos, or podcast episodes, etc.)  In this video, I share 3 strategies for finding great ideas for marketing.  And, the funny part is they are right under your nose just waiting for you to notice.  This video gives you the… READ MORE

10 Lessons Learned in a Best Selling Book Launch

An increasing number of my clients have a book as part of what they want to market.  Over the past several months, I’ve had the honor of coordinating the book launch for Lee Zlotoff’s The MacGyver Secret.  This has been an especially fun project to work on because: Lee is a personal friend and a great guy. I have been using The MacGyver Secret for about 18 months.  In fact, I used it to help… READ MORE

What a Marathoner Taught Me About Marketing Sustainably

One of the conversations I’ve been having recently with clients and colleagues is about marketing fatigue.   These days, marketing isn’t something you do once and then kick up your feet on the coffee stable for the rest of time watching the money come in. It’s more like training for a long distance run.  It’s something you do on a daily basis.  And energy management is one of the biggest issues for both distance athletes and… READ MORE

The Best Tool I Know for Freaking Great Content

What if I told you there’s a tool that could bring in hundreds of thousands if not millions of dollars into your business over the next several years? And, by the way, it costs about the same as a latte at your local coffee shop … Relax. I’m not about to try and sell you a cheap online course on Creating Your 7 Figure Business in Twenty Four Hours. I know that’s not your style.… READ MORE

Reconnecting With Your Marketing Flow

Awareness can help us through marketing fatigue. I’ve been having some really honest conversations with clients and colleagues about people feeling really tired of egoic marketing. Hyped up promises and rushed transformation.  Can you say marketing fatigue? In this context, it can be hard to feel motivated to send out your newsletter, write that blog post or make your next video. In this video, I share a simple 3 step process I use with clients… READ MORE

Is a Monthly Newsletter Still Important or a Waste of Time?

“Do newsletters work or have they they become a waste of time?” “Everyone and their sister has a monthly newsletter these days. I’m tired of them.” “I was getting so many of them that just last week I unsubscribed to 10.” In the past month, quite a few people have been wanting to talk about the value of the ubiquitous monthly newsletter.  (I’ve always wanted to use that word in a blog post.  Word geek!)… READ MORE

What to Do Instead of High Pressure Sales Tactics

Conscious entrepreneurs love to pick apart and bash sales tactics.  It’s kind of like the World Cup of the conscious business community.   🙂 Just the other day, a colleague of mine on Facebook started a thread on the large number of internet business gurus who are currently offering glitzy programs on how to get people to opt in to your email list (get them into your “sales funnel”).   It was a long thread, and by… READ MORE
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