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Posts Tagged ‘Social Media Marketing’

Last week I was in Silicon Valley at the Wisdom 2.0 Conference.  The conference brought together over 300 dynamic people from around the world to explore the conscious use of technology.  The energy in the room was amazing!

Several people have already written good posts summarizing the conference.  Two I recommend are Mei Mei Fox’s  Social Media + Mindfulness = Infectious Enlightenment and Beth Kanter’s Wisdom 2.0: Living Consciously in a Connected World.

Given that you all are passionate about conscious business and success, I wanted to share with you some of the more surprising messages we heard from leaders at companies like Google, Facebook, Twitter, Zappos, and the like.

Here are the 3 Most Surprising Success Lessons From the Wisdom 2.0 Conference:

1) Inside factors contribute twice as much to success. Meng Tan of Google is a software engineer turned “jolly good fellow”.  Really – that’s what his business card reads.  Meng qouted research that says our Emotional Intelligence skills are twice as important to long term success as our outer skills.  Google created their School of Personal Growth because it’s good for business.

While few would deny that having strong career skills are important, it’s easy in the daily shuffle of our work lives to treat Emotional Intelligence as a luxury.  Meng and other conscious business leaders reminded us that it deserves priority treatment.

Tony Hsieh

2) High touch is more effective than high tech. Tony Hsieh is the CEO of Zappos, a company that does more than $1 Billion per year of online shoe and apparel sales.  He told us that the most effective sales technology that Zappos uses is “the telephone”.  According to Tony, too many businesses get lost in the shiny new technologies of our age and forget to build “genuine emotional connections” with their customers.

The Wisdom 2.0 panelists reminded us that technology is just a means to connect with more people.  They advised us to treat every interaction – each phone call, tweet or web page – as an opportunity to build heart to heart connections with real people.  “High touch is more important than high tech” is Tony’s motto.

3) The most important connection is the one with yourself. Tami Simon is the founder of Sounds True.  During a panel called Wisdom Teaching in the Internet Age, she said, “The most important connection with technology is the one with yourself.”

Tami spoke very candidly about the tendency to “reach for the Blackberry” when we’re feeling nervous or down.  Instead of going for that momentary rush of an email or Facebook update, take a moment to notice your emotional state.  I came away from the conference with a deep commitment to notice my inner state before I push the send button.

If you weren’t able to attend the conference live, all of the sessions were video taped and will be posted for free over the next few weeks at the Wisdom 2.0 site.

One of the best known bloggers about inspired business, innovation and new media is Seth Godin. His new book is called Lynchpin.  It’s a great book that I highly recommend to anyone interested in conscious business.

In addition to being a remarkable book, there has been a very high level of interest in the book. Recently, the Social Media Examiner did an interview with Seth where he describes how he created this “firestorm” of interest using social media. It’s a great example of how authentic engagement leads to big results.  Click here to read the interview.

At some point in their journey, most of my clients decide to start their own business.  Many of best business thinkers of our time, such as well known blogger Seth Godin, are very outspoken about entrepreneurship as the best path to success and satisfaction.

So you have decided that for you, Right Livelihood means offering the world your heart based services.  You know that in order for you to serve the world, the world has to know you exist. Your task is to help people to find out about your work in a spiritually aligned way.  What’s the best way to do this?

Get Familiar With the Menu

What’s the first thing that they do once you have settled in at a good restaurant?   After you have a glass of wine or sparkling water in your hand, your server goes through the menu with you.  They give you a sense of each dish available and what it’s key flavors are.

Too many new entrepreneurs approach their online marketing decisions like fast food.  Your spiritual business is SACRED – it’s way too important for this grab it and go approach!

So before you jump onto the latest online marketing craze, I want to invite you take a deep breath and join me for a relaxed look at the 7 Most Powerful Marketing Strategies for Spiritual People:

1) A Dynamic Website

You may have heard the term “Web 2.0″.  What is it?  The key word is INTERACTIVE.  Instead of just an online version of a brochure (my name is Paul, these are my services, here’s how to contact me, etc), a dynamic website is always growing and changing. You add information about upcoming events, have questionnaires, and give people who visit your site a chance to comment on what’s there.

The Inner Skills: On an energetic level, a successful dynamic website is created through an attitude of ongoing service, clarity about your purpose and a willingness to authentically present yourself.

The Outer Skills: Success means adding new content over time and basic website management skills.

Spiritual Example: The Wisdom 2.0 Summit site.

2) Social Media Marketing

Unless you’ve been living in a cave for the past 5 years, you’ve heard about the recent boom in social media sites.  For instance, Facebook just passed Google in number of regular visitors in the US.  In social media marketing, you connect with people on sites like Facebook, Twitter, and LinkedIn and combine genuine relationship building with authentic marketing.

The Inner Skills: For social media success, you need a mindset of authentic interest in others, deep listening and clarity about your business.

The Outer Skills: Strong writing, time management, and community organizing skills will go a long way towards social media marketing success.

Spiritual Example: Deepak Chopra on Facebook.

3) Blogging/Vlogging

Blogging is simply an online journal about a topic that you are interested.  It can be in written or video form (known as vlogging).  With this strategy, you share the latest in your topic area as well as helpful thoughts in the field.  You also have the option of having your readers add their thoughts in the form of comments.

The Inner Skills: Good writing (or video) skills plus passion for and clarity about your topic are the foundations of success.

The Outer Skills: You need to know your topic area and know the technology of creating and maintaining a blog.  You also want to have the relationships that allow you to stay current with what’s happening in your field.

Spiritual Example: Law of Attraction Coach Jeanette Maw’s blog.

4) Video Marketing

Video is becoming increasingly important on the web.  Youtube is best known video sharing site, but many others exist.  In video marketing you use the medium of video to share your passion and your knowledge about your topic.

The Inner Skills: Video requires a high level of comfortable with being “out there”.

The Outer Skills: Producing and editing video, presentation skills, lighting.

Spiritual Example: EFT and LOA Coach Brad Yates’ Youtube Channel.

5) Viral Marketing

Viral marketing is a fancy way to say people telling their friends about your business.  It usually involves sharing something of high value for free with the intention of inspiring people to share with friends and colleagues.

The Inner Skills: Solid belief in what you offer and the skill to share it a way that stands out from the crowd.

The Outer Skills: You need to produce good content and package it in a professional way.

Here’s a link to 47 Examples of Viral Marketing success.

6) Email marketing

Email marketing is one of the first forms of online marketing.  Though it’s influence is declining, it still can be a powerful marketing strategy.  As the spiritual business owner, you inspire people to share their email with you by offering a free ebook and/or a great newsletter.  Then, you send regular emails with tips, updates and information about your area of expertise as well as relevant information about your services.

The Inner Skills: Authenticity and ability to transmit your passion in words.

The Outer Skills: Strong copywriting skills and technology skills such as autoresponders and email management programs.

Spiritual Example: Attraction Diva Jen Blackert has built an email list of 10,000’s.

7) Organic Search Engine Optimization

Search Engine Optimization (SEO) involves the appropriate and deliberate use of deliberate keywords in a natural way in the text of your website.  You do this so that search engines like Google and Yahoo will list your site towards the top of the list when someone does a search for keywords related to your business.

The Inner Skills: Clarity.  Clarity.  More Clarity!

The Outer Skills: Keyword research skills and strong language skills.

Example: One company’s results with SEO.

I hope this post has given you a sense of what main marketing options are available to you.  No one is going to be an expert in them all – I usually recommend to new clients to look for 2-3 to start with.  Then, we come up with a custom plan to combine them in synergistic ways.  That’s a topic for another blog post.  In the meantime, I’d love to hear your thoughts and questions in the form of a comment below.

Lately, an increasing number of my clients are asking about social networks.  They have heard that sites like Facebook, Twitter, Linked In, and Google Buzz are important to success.  Nobody has time to do them all. Where do you start?

On one level, the answer is – it DEPENDS.  On who you want to connect with.  A computer programmer looking for a tech job wants a different network than a crystal wielding new age healer seeking more clients.   It’s like that old saying grandma used to say, “Different channels for different folks.”

Most of the readers of this blog are coaches, therapists, consultants and healers of one variety or another looking for more clients.  Practicing what I preach, I recently asked the question “What’s the best social network?” to energy psychology fans on a number of social networks.  The results were clearer than a healing stone.

Facebook is the SECOND Best Social Network

The always lighthearted EFT and LOA guru Brad Yates immediately chimed in, “The Energy field”.   This lead to a number of comments like this one from EFT practitioner Jade Barbee:

Right now, Facebook feels best.  But, I echo what’s been said – the woo hoo freakin’ energy field is where it’s at.  

As someone who is not ADHD enough for Twitter, I really Like Facebook the most!  It goes at my pace. Yet I can reach enough people should I desire to do so.

Coach and Law of Attraction fan Terry Marquez Wildemann had this insightful comment:

I’m on LinkedIn, Twitter and Facebook.  I prefer Facebook because it’s so visual and easy to use.  Linkedin would be my second choice. I was super active on Twitter and over the last few months am on maybe once a week. I was recently told by a marketing guru that the life span of your average twitter person is about 3 months.

Facebook is the Largest, Most Fun and Effective

As has already been said, Facebook is the easiest social networking site to make sense of visually.  It’s also full of fun and high energy people – there are currently over 400 million people on Facebook.  You can find wonderful people to support your success goals no matter what they are.

Like anything else, there are strategies that are more and less effective on Facebook.  I’m curious – what has your experience been with Facebook?   What questions do you have about how to attract more of what you want there?  I’d love to hear your thoughts in the form of a comment below.  Happy manifesting!

As I write this post, there’s snow on the ground and the sky is grey with possibility.  In the Northern Hemisphere, we’ve just passed the longest night of the year.  Little by little, the light is returning.

The new year is on many people’s minds.  While I don’t have any magical devices to show me exactly what the coming year will bring (sorry to disappoint you), I do believe that 2010 is going to be an awesome year for many readers of this blog.  Right about now, you’re probably asking, “What the HECK is he talking about?!?”

3  Reasons Spiritual Success Seekers Will Love 2010

1) It’s almost impossible to succeed without a clear sense of purpose. In the past, making money and things like purpose were hard to put into the same paragraph.  One of the things that has changed over the past year is that most people are spending money very differently.  They are asking more questions and exploring more deeply before they buy.

For spiritual people, this is GREAT news.  We know about intentions and purpose and the energy that lives underneath the surface of things.  While yesterday’s leaders with the old “pound them with advertising until they buy” mindset should be scared, our ability to have deeper conversations about what is truly valuable is an essential strength in today’s economy.

2) Spiritual people understand the power of NOW.

Nothing ever happened in the past; it happened in the Now. Nothing will ever happen in the future; it will happen in the Now.

Eckhart Tolle

These days, many people are trying to figure out how to get back to a point they were at in the past.  Similarly, many people – some with very important titles – are trying to figure out how to rush into a “new future” as fast as possible.   As a spiritual person, you know that both these efforts are wasting tremendous amounts of energy.

Right here in this moment – right now – there are TREMENDOUS opportunities. However, the person whose mind is clouded by fear, regret or a desire to rush into the future is going to be unable to take advantage of them.  As a spiritual person, you are more equipped to see the current opportunities.  You also are more able to take mindful actions that will birth these opportunities into the world.

Keep in mind that, because this moment is like no other, your opportunities may look very different than those that were present for your parents or even those in your life a few years ago.

3) We’ve practiced the art of mindful community for generations. About 8 years ago, I heard a prominent Buddhist teacher talk about the important of what the Buddhists call Sangha – the community one practices in.  It was one of those talks where you could feel the power of his words vibrating off the walls.

In sum, what this teacher said is that we humans are deeply relational critters.  Nothing impacts us more than the thoughts and feelings of those we are surrounded by.  So, one of the surest paths to ongoing spiritual growth is to surround yourself with others who are on a good path.

Unless you’re a recent transplant to planet Earth from some other corner of the universe – in that case, let me say WELCOME – you know that we are in the midst of a networking revolution.   For instance, there are currently over 50 million registered users of LinkedIn.  A FREE social networking site dedicated to the business user with 50 million subscribers – our grandparents had nothing like this.  Online and off, there never been more options for spiritual success seekers to tap into the power of mindful communities.  And no one is in a better position to make skillful use of the power of the Success Sangha than the readers of this blog.

What is 2010 going to be like for YOU?

Your success is very important to me.  In fact, it’s the reason I’m here on this beautiful planet.  I’d very much like to hear what you see ahead of you in 2010.  Please share your thoughts and questions in the form of a comment below.  And, thanks to all of you who make this community such a vibrant place to be part of.

As many of you know, I am a huge fan of social media when it’s used mindfully.  For those of you interested in the mindful use of Twitter, my friend Soren Gordhamer wrote a fantastic blog post for the popular social media blog Mashable.  It’s called the Tao of Tweeting and you can read it here.

I work with lots of EFT and Meridian Tapping Practitioners who want to grow their practices.  If you have been listening to anyone who’s someone in the Internet marketing world lately, you have heard that social media marketing is growing like the rabbit population during a very wet year.  One of the reasons that my own practice has grown faster than most is because early on I tapped into the power of social networking.

One of the big challenges when you’re starting with social networking is finding other people who share your passion. To help you do this, I came up with this list of EFT/MTT practitioners who tweet.  The people on list have extensive knowledge about tapping, are skillful at using Twitter as a social networking tool and are real go-givers.   Almost all are full time practitioners.

If you are passionate about EFT and other forms of energy tapping and would like to learn more about attracting more clients, I’d suggest taking a look at what this group is doing.  The link to each name takes you to their Twitter page and the bios are copied right from Twitter.  It would also be a good idea to check out their websites which is listed on the top right of their twitter page.
You can easily follow everyone on this list by clicking on this button:

BTW, if you or someone you know belongs on this list, feel free to send me a tweet.  I’m @PaulZelizer on Twitter.  Or you can send me an email.

In no particular order, here’s the list of the Top 30+ EFT/MTTer’s Who Tweet:

@EFTRadio, Eleanore Duyndam Bio Host-Producer of EFT Class on BlogTalkRadio – EFT and LOA Expert – Visionary using New Media for Social Transformation

@EmotionalEngine, Jade Barbee.  Bio: Love helping people heal and empower themselves, develop emotional awareness and find personal peace. EFT | Inner Theater practitioner

@EFTPraxis, Lynne Shaner.  Bio: Transformational maven, EFT Practitioner. I help biz peeps and pros clear blocks and create their best lives–with EFT and attraction principles.

@SerendipityJane, Lydia Proschinger Bio: I’m a human potential developer with a serendipitous approach, a single-mompreneur w/ a gift of teaching L.O.V.E. with EFT and LOA. Make yours a sparkling day!

@RebeccaMarina, Rebecca Marina.  Bio: EFT expert known for her divine voice for prosperity and blessed to be a channel for Mother God Azna.  Prosperity the easy, energy healing way.

@EFTDeb, Deborah Donndelinger.  Bio: Emotional Energy Coach: I help folks dramatically improve their lives through the skillful use of EFT and Family Energetics. Wife to Jim, mom to 3 great kids.

@ChipEFT, Chip Engelmann.  Bio: Lightworker, EFT/Meridian Tapping practitioner. Blocks removed on an energetic vibrational level, Author: Born Loser’s Guide to Abundance

@EFTSejual, Sejual Shah. Bio: EFT therapist and former antitrust lawyer specialising in resolving anxiety + depresssion, and improving career performance. LoA, catophile, and joyful soul.

@MiracleGoddess, Joann Skywatcher.  Bio: Spiritual Coach. I love INSPIRING & BEING inspired. Gifted. Intuitive. LoA. EFT/MTT. Founder: I Love My Body Teleclasses. MIRACLES phone sessions

@LorenFogelman, Loren Fogelman.  Bio: Mindset for Marketing Success, creating results based skills to master the marketing mindset. Receive my free ebook Tapping Into Emotional Freedom

@EFTCoachJane, Dr. Jane Mountrose.   Bio Author, EFT and Energy Healing Pioneer, Coach, devoted to helping people to realize their dreams, WOULD LOVE TO HEAR FROM YOU!

@HolisticDrPhil, Phillip Mountrose.   Bio: Manifestation,  Author, Speaker, EFT, Energy Healing Pioneer, Spiritual Entrepreneur, Holistic Coach. Minister, Law of Attraction, LOVE TO HEAR FROM YOU

@TappyBear, Till Schilling.  Bio: TappyBear man & EFT Practitioner.  My passion is to bring healing to all children, teach them while they are young. EFT is marvelous. Kids are so resilient.

@SerenityThruEFT, Pat Burns  Bio: EFT Practitioner & Reiki Master working with those who are seeking serenity in their lives.

@RevAnne1, Anne Presuel   Bio: Passionate @ the power of EFT, LOA and Affirmations – free gifts@ www.ThinkitBeitSeeit.com. Let’s Play!

@JanetHilts, Janet Hilts  Bio: I help consultants and coaches expand their reach by speaking with ease — and clearing other blocks to success — as a performance coach and EFT specialist

@SarahEFT, Sarah Holland  Bio: EFT practitioner and enthusiast! Author of ‘Overcoming Infertility with EFT’. Also pracitices Reflexology, and loves working with fertility and pregnancy issues

@EFTmama, Karen McLaughlin  Bio: Unschooling mom and Body Joy Coach. I help people with chronic illness, chronic pain and weight issues make peace with their bodies.

@PamelaBruner, Pamela Bruner   Bio: Success coach, helping peeps make a profit while making a difference, EFT Practitioner, Celtic harpist, hiker, collector of comfy business shoes

@GeneDavid, Gene Monterastelli  Bio: story teller, EFTer, learner, pilgrim

@EFTwithLinda, Linda Jones  Bio: EFT practitioner, mom of 2, wife, skiier, Nurse, tramper, sewer, cook, foodie, friend, supporter of organics and sustainable living practices.

@MeridianTapping, Brandy Oliver  Bio: Co-Founder of MTTProNetwork.com. Alternative Health & Wellness, Energy Medicine, Meridian Tapping (MTT, EFT, TFT, NET, WHEE) Pets, LOA, Nature, Healing

@AlchemistAnne, Anne Merkel  Bio: Conscious Transformation Coach Alchemist EFT Practitioner

@CreativeEFT, Betty Moore-Haftner  Bio: Enjoying life as a hypnotherapist and EFT practitioner, best job in the world!

@EFTSuzanne, Suzanne.  Bio: Passionate EFT Reiki Allergy Antidotes and Hypnosis holistic practitioner and author -  I follow you back!

@drnili, Dr. Nili Marcia. Bio: EFT, D.C., change enabler, weight loser, twitty ditty writer, enthusiastic life re-shaper; love science, TED, art, music, Abraham, ho’oponopono, cats and smiles

@GaryPWilliams, Hypno Gary Williams  Bio: Hypnotherapist, specialising in the Emotional Freedom Techniques and editor of the EFT World Magazine.Com

@EvesHealing, Shafiya Eve.  Bio: Reiki Master/Teacher, EFT Coach. EFT phone sessions, Meditation, Energy book-cd. Healing the root cause.

@lifechanges_uk, Carrie Winfield.  Bio: EFT Practitioner, NLP Coach, Reiki, That Foot Massage, Indian Head Massage.

@EFTAlive, Stefan Gonick.  Bio: I am an expert EFT practitioner, trainer and love coach. It is my passion to help people have greater success in their love life, business, and life in general.

@EFTMaster, Loretta Sparks.  Bio: Certified EFT Master, EFTCert-Honors / President, American Academy of Psychotherapists / Diplomate, Comprehensive Energy Psychology / Educator / Author

@TashaAbudarham, Natasha Aburdarham.  Bio: My journey of self discovery took me to some dark places, LOA & EFT got me through it & now All is Well!

@TheTappingMan, Rod Sherwin.  Bio: Get 2 Free ebooks about using EFT for Stress, Anxiety, Panic when you subscribe to my newsletter at http://www.tap4health.com

@Swalkingtree, Sequia Warner.  Bio: Massage Therapist, Vibrational Medicine Coach, EFT – Healthy Body Image Coach, Teach Essential Oils Therapy, Reiki, YouTube: http://tinyurl.com/cm92b9

@LivDelicious, Helena Summer Medena.  Bio: Life lover. Troublemaker. EFT Coach. Charisma Expert. Aloha Girl living my Delicious life in Hawaii:-)

@EFT4ADD, Charlotte Kamman.  Bio: I teach children to cope with their ADD and ADHD by using EFT, and I’m loving every minute of it!

@PaulZelizer, Paul Zelizer.  Bio: I help spiritual people increase their success and joy. Why struggle? Let EFT, attraction principles, and web 2.0 support your success.
Again, follow everyone on this list easily by clicking on this button:

Twitter allows EFT practitioners who want to attract more clients to learn from and connect with other practitioners who have more marketing experience.  You get to observe how others live their client attraction strategies.  It’s hard to imagine a more effective way to learn.  And you can’t beat the price – it’s free.