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Posts Tagged ‘attracting more clients’

Have you ever noticed how some people plant a garden with little results while others in the same town get LOTS of fresh and tasty veggies with the very same crops?  With the official start of summer less than a week away,  I’ve seen this in several local gardens lately.

A similar thing happens in the business world too.  While two people may have similar niches, services and training, one thrives while the other withers like a tomato plant in dry sand.

Same eggplant but better soil on left

The Roots of Success = Relationships

A plant gets most of it’s water and nutrients from a tiny – often only one cell long – structure called a root hair.  They are invisible to the naked eye.  Without good soil and a well developed root system, say goodbye to your dream tomatoes!

What I have observed is that successful business owners almost always have both a clearer sense of their relational roots than those who are struggling.

3 Questions for More Rooted Success

Smart gardeners know that abundant harvests starts with rich soil.  As a conscious business owner interested in success, your network is the roots of your business.

In exploring where things are with new clients, I find three questions can help assess where you are at in this respect very quickly.  I invite you to get a pen and a piece of paper and answer these 3 questions:

1. Who can you best serve?
2. How many people like this know you exist?
3. Who are your “table pounding fans” (Thanks to EFT founder Gary Craig for this one)?

Getting increasingly clear on these questions will allow you to grow your business with much more ease. Wouldn’t it be nice to have more success, growth and ease?

What did you notice when you answered the three questions?  How did you feel while you were exploring these questions? I’d love to hear your experience in the form of a comment below.

If you’ve spent anytime researching social media as a client tool, you’ve likely heard a wide mix of experiences. Some will tell you it’s the single most important marketing tool every invented. Others tell you it’s a complete waste of time.

Is Twitter a waste? Can you really attract awesome clients on Facebook? How come some people seem to get BIG results from social media marketing and others don’t?

Attract More Clients With Humor

Remember when Grandma told you that you attract more flies with honey than vinegar? I’d like to suggest that FUN is a form of online honey. Let’s take a look at two very successful people and how they use humor as a client attraction tool.

Humor as a Shoe Magnet

Tony Hsieh is the CEO of Zappos.com, a online shoe company that sells over $1 billion per year. And, he’s proud of being a little weird. In fact, he’s such a strong believer in fun as a business strategy that one of Zappos’ 10 Core Values is “Create Fun and A Little Wierdness.”

As I write this post, Tony is listed as having almost 1.7 million followers on Twitter – that’s a LOT of free attention. To give you a sense of Tony’s sense of humor, today he Tweeted:

Hosted screaming contest w/ 120 kids of employees. In other news, stores report an unexplained increase in sales of Excedrin.

In total, 499 of Zappos’s 1400 employees are on Twitter to date. While no employee is forced to tweet, the company actually gives classes on Twitter success. Humor is an integral part of what they are taught.

The Vibration of Laughter

That’s fine for the CEO of a $1 Billion dollar a year company Paul. But, most of you are coaches, healers or small business owners of one kind or another. How could you have more fun in your marketing and survive?

Jeanette Maw is a Law of Attraction coach that charges $350 per session and is booked solid. You’d think that a Master coach with a global business is pretty serious, right?

Let’s take a look. Recently on Facebook, Jeanette posted:

Nice. Just left the office to go eat breakfast and realized I already have. When did THAT happen? Hope it was good. Maybe I should practice more “presencing” today. Ha!

If you follow Jeanette on social media or listen to one of her teleclasses, you’ll soon realize that FUN is one of the reasons that people are lining up to work with her.

3 Ways to Use Fun to Attract More Clients

1) If you’re going to make fun of anyone, make it yourself. Unless you’re a budding political satirist, it’s much safer to stick to poking fun at yourself.  Even comments made in jest can unintentionally alienate your prospects.  Jeanette is a master at laughing at her own humaness in a very attractive way.

2) Notice the idiosyncrasies of your field. EFT and meridian tapping, for instance, is weird looking stuff – there’s plenty of material for comedy routines here.  People in your field will love it if you help them find and celebrate your common weirdness.

3) Connect up with other humor magnets. One of the secrets to my practice going from zero to global in 15 months is that early on I got good at finding other people on social media who were fun to play with.  Sharing good times and field specific humor with other leaders in your niche build your esteem in a very natural way.  Even though your not in high school anymore, who doesn’t want to play with the cool kids?

Though grandma grew up BF (Before Facebook), she still knew that vinegar wasn’t going to catch many paying customers. Perhaps it’s time for a little more fun in your social media presence. After all, it only costs a smile.

In one of my Mastermind groups today, someone asked “How do you keep coming up with inspired content?”   In today’s economy, clients expect to be able to “try before you buy.”  In other words, they aren’t going to plunk down their money for your services until AFTER they have become inspired by your free blog post, newsletter, video or ebook.

Is your content inspiring?

These free things that you offer to inspire someone into becoming a paying client are called content.  You only have to offer free content if you want paying clients.

5 Tips for Creating Inspired Content

I assume if you’re still reading this that you: 1) want paying clients and 2) are open to offering great content.  The question becomes, how do you regularly come up with content that inspires people to say our 6 favorite words, “Do you have room for me?”

When you put 6 vibrant spiritual people on a question like this, you get some high vibrational answers.  Thanks to the members of the Thursday Mastermind group for 5 Tips for Creating Inspired Content:

1) Increase the number of juicy connections in your life. Carolyn Myss said, “We evolve at the rate of the tribe we are plugged into.”  If you want to create highly attractive stuff, it’s a good idea to have plenty of affirming and creative people in your life.   Social media sites are one place to find LOTS of these kinds of connections.

2) Practice mindfulness in your everyday life. Reality check – a thriving conscious business doesn’t mean you only practice spirituality during business hours.  When you start appreciating your everyday life more, you will naturally start to notice inspiring imagery more often.

3) Believe that you have valuable things to share. There are things that you know that others don’t but want to.  Use your spirituals tools to clear the self-negating voices in your head that tell you that you don’t know enough.  As you clear these limiting messages, you’ll be able to share what you DO know in increasingly inspiring ways.

4) Use your FUN voice. For millennia, the best spiritual teachers have always had a sparkle in their eye.  Your prospective clients don’t want to hear from a mindless (or worse yet, grumpy) robot.  They want to hear from a unique, vibrant human being.  Preferably one wearing a smile.

5) Consciously eat inspired content by others. Almost every spiritual tradition counsels us to stop and appreciate before we eat.  With that same sacred intention, regularly find and enjoy tasty content that other people create.  Don’t limit yourself to only your field of interest – a diverse diet of sacred stuff is good for the soul.

Inspiration is a natural outgrowth of a strong  energetic foundation.  These 5 tips will support you in creating the kind of free content that will allow you to attract more business in a relaxed way.

I’d love to hear any additional tips or thoughts you have in the form of a comment below.  Thanks for reading!

Lately, an increasing number of my clients are asking about social networks.  They have heard that sites like Facebook, Twitter, Linked In, and Google Buzz are important to success.  Nobody has time to do them all. Where do you start?

On one level, the answer is – it DEPENDS.  On who you want to connect with.  A computer programmer looking for a tech job wants a different network than a crystal wielding new age healer seeking more clients.   It’s like that old saying grandma used to say, “Different channels for different folks.”

Most of the readers of this blog are coaches, therapists, consultants and healers of one variety or another looking for more clients.  Practicing what I preach, I recently asked the question “What’s the best social network?” to energy psychology fans on a number of social networks.  The results were clearer than a healing stone.

Facebook is the SECOND Best Social Network

The always lighthearted EFT and LOA guru Brad Yates immediately chimed in, “The Energy field”.   This lead to a number of comments like this one from EFT practitioner Jade Barbee:

Right now, Facebook feels best.  But, I echo what’s been said – the woo hoo freakin’ energy field is where it’s at.  

As someone who is not ADHD enough for Twitter, I really Like Facebook the most!  It goes at my pace. Yet I can reach enough people should I desire to do so.

Coach and Law of Attraction fan Terry Marquez Wildemann had this insightful comment:

I’m on LinkedIn, Twitter and Facebook.  I prefer Facebook because it’s so visual and easy to use.  Linkedin would be my second choice. I was super active on Twitter and over the last few months am on maybe once a week. I was recently told by a marketing guru that the life span of your average twitter person is about 3 months.

Facebook is the Largest, Most Fun and Effective

As has already been said, Facebook is the easiest social networking site to make sense of visually.  It’s also full of fun and high energy people – there are currently over 400 million people on Facebook.  You can find wonderful people to support your success goals no matter what they are.

Like anything else, there are strategies that are more and less effective on Facebook.  I’m curious – what has your experience been with Facebook?   What questions do you have about how to attract more of what you want there?  I’d love to hear your thoughts in the form of a comment below.  Happy manifesting!

One of my business goals for 2010 is to deepen my local network. Poet and corporate consultant David Whyte is fond of saying, “Sometimes the truth depends on a walk around the lake.” Having a trusted a colleague to stroll around the lake with can be just the thing to take things to the next level. Besides, hugs over Skype aren’t the same.

Last night, I put this intention into action by going to a new networking event.  I walked into a noisy crowd of over 70 people with only a few familiar faces.  As a relative introvert, this was a bit overwhelming.  Recognizing that overwhelm wasn’t going to lead to the results I was hoping for, I took a few moments to get centered.

As soon as I did, I noticed a friend I hadn’t seen and made my way over to her table.  When she saw me she said, “Oh my goodness!  We were just talking about you and EFT!“  Turns out, she was sitting with a colleague who has a consulting business.  This consultant had recently began experimenting with using EFT in her business and was thrilled to meet me. We spent much of the night having a high energy conversation about EFT and applying energy psychology in business settings.

Synchronicity is VERY Attractive

Back in the 1930’s, Carl Jung created the term “synchronicity” for events like what happened last night.  He observed, “when coincidences pile up in this way, one cannot help being impressed by them.“  Imagine being the woman I met last night and having someone who has experience with something that is a leading edge in your business manifest before your eyes.  How likely is it that you would forget that?

As I have increasingly cleared my own limiting beliefs, these type of ‘coincidences’ have been happening more and more often. And, my experience is that Jung is absolutely right – each time it happens, people are deeply moved.

How to Attract More Everyday Miracles

Now I don’t know anyone who can walk on water or conjure up a 7 course meal at the wave of her fingertips.  At the same time, I do see that conscious business owners often share this experience of marvelous surprises happening increasingly more often.  Are these accidents or is there anything we can do to increase how often they happen?

Let me be clear that I don’t think we can MAKE things like this happen.   What I think we can create are the conditions in our lives for synchronicity to happen more often.  Here are 3 strategies for infusing your success plan with more everyday magic:

1. Clear the beliefs about having to MAKE your success goals happen. In most business thought, there is an underlying belief that for you to succeed, you have to MAKE it happen.  Think of the term, “Self-made millionaire”.  When we buy into these understandings of success, we are setting ourselves up for stress and struggle.  My favorite way to clear these kinds of beliefs is with EFT, Money Matrix and other energy psychology tools.
2. Appreciate the synchronicity that has already happened in your life. Every one of us has had some experiences of synchronicity in our lives.  Prime your everyday miracle pump by bringing these experiences to mind with as much sensory details as you can.  Re-member literally means “to re-embody”.  Writing or drawing these experiences are a great way to do this. Also, be on the lookout for any little magical events that happen each day and appreciate the heck out of them.  Don’t limit yourself to the area of success and money – notice it in all areas of your life.
3. Invite More Magic Into Your Life. My favorite way to do this is with Law of Attraction tools like the Focus Wheel.  For instance, after last night’s experience, I did a Focus Wheel this morning on the theme of “There’s more and more everyday magic in my business.”  We can deliberately attract more of what we want in our life.

For thousands of years, spiritual people have observed that it is possible for us to increase our ability to be in what athletes call “The Zone”.  When we are in this state, both the number and the magnitude of the synchronicities in our lives go up.  Infusing your success plan with more of this energy is both fun and effective.

As I write this post, there’s snow on the ground and the sky is grey with possibility.  In the Northern Hemisphere, we’ve just passed the longest night of the year.  Little by little, the light is returning.

The new year is on many people’s minds.  While I don’t have any magical devices to show me exactly what the coming year will bring (sorry to disappoint you), I do believe that 2010 is going to be an awesome year for many readers of this blog.  Right about now, you’re probably asking, “What the HECK is he talking about?!?”

3  Reasons Spiritual Success Seekers Will Love 2010

1) It’s almost impossible to succeed without a clear sense of purpose. In the past, making money and things like purpose were hard to put into the same paragraph.  One of the things that has changed over the past year is that most people are spending money very differently.  They are asking more questions and exploring more deeply before they buy.

For spiritual people, this is GREAT news.  We know about intentions and purpose and the energy that lives underneath the surface of things.  While yesterday’s leaders with the old “pound them with advertising until they buy” mindset should be scared, our ability to have deeper conversations about what is truly valuable is an essential strength in today’s economy.

2) Spiritual people understand the power of NOW.

Nothing ever happened in the past; it happened in the Now. Nothing will ever happen in the future; it will happen in the Now.

Eckhart Tolle

These days, many people are trying to figure out how to get back to a point they were at in the past.  Similarly, many people – some with very important titles – are trying to figure out how to rush into a “new future” as fast as possible.   As a spiritual person, you know that both these efforts are wasting tremendous amounts of energy.

Right here in this moment – right now – there are TREMENDOUS opportunities. However, the person whose mind is clouded by fear, regret or a desire to rush into the future is going to be unable to take advantage of them.  As a spiritual person, you are more equipped to see the current opportunities.  You also are more able to take mindful actions that will birth these opportunities into the world.

Keep in mind that, because this moment is like no other, your opportunities may look very different than those that were present for your parents or even those in your life a few years ago.

3) We’ve practiced the art of mindful community for generations. About 8 years ago, I heard a prominent Buddhist teacher talk about the important of what the Buddhists call Sangha – the community one practices in.  It was one of those talks where you could feel the power of his words vibrating off the walls.

In sum, what this teacher said is that we humans are deeply relational critters.  Nothing impacts us more than the thoughts and feelings of those we are surrounded by.  So, one of the surest paths to ongoing spiritual growth is to surround yourself with others who are on a good path.

Unless you’re a recent transplant to planet Earth from some other corner of the universe – in that case, let me say WELCOME – you know that we are in the midst of a networking revolution.   For instance, there are currently over 50 million registered users of LinkedIn.  A FREE social networking site dedicated to the business user with 50 million subscribers – our grandparents had nothing like this.  Online and off, there never been more options for spiritual success seekers to tap into the power of mindful communities.  And no one is in a better position to make skillful use of the power of the Success Sangha than the readers of this blog.

What is 2010 going to be like for YOU?

Your success is very important to me.  In fact, it’s the reason I’m here on this beautiful planet.  I’d very much like to hear what you see ahead of you in 2010.  Please share your thoughts and questions in the form of a comment below.  And, thanks to all of you who make this community such a vibrant place to be part of.

I work with lots of EFT and Meridian Tapping Practitioners who want to grow their practices.  If you have been listening to anyone who’s someone in the Internet marketing world lately, you have heard that social media marketing is growing like the rabbit population during a very wet year.  One of the reasons that my own practice has grown faster than most is because early on I tapped into the power of social networking.

One of the big challenges when you’re starting with social networking is finding other people who share your passion. To help you do this, I came up with this list of EFT/MTT practitioners who tweet.  The people on list have extensive knowledge about tapping, are skillful at using Twitter as a social networking tool and are real go-givers.   Almost all are full time practitioners.

If you are passionate about EFT and other forms of energy tapping and would like to learn more about attracting more clients, I’d suggest taking a look at what this group is doing.  The link to each name takes you to their Twitter page and the bios are copied right from Twitter.  It would also be a good idea to check out their websites which is listed on the top right of their twitter page.
You can easily follow everyone on this list by clicking on this button:

BTW, if you or someone you know belongs on this list, feel free to send me a tweet.  I’m @PaulZelizer on Twitter.  Or you can send me an email.

In no particular order, here’s the list of the Top 30+ EFT/MTTer’s Who Tweet:

@EFTRadio, Eleanore Duyndam Bio Host-Producer of EFT Class on BlogTalkRadio – EFT and LOA Expert – Visionary using New Media for Social Transformation

@EmotionalEngine, Jade Barbee.  Bio: Love helping people heal and empower themselves, develop emotional awareness and find personal peace. EFT | Inner Theater practitioner

@EFTPraxis, Lynne Shaner.  Bio: Transformational maven, EFT Practitioner. I help biz peeps and pros clear blocks and create their best lives–with EFT and attraction principles.

@SerendipityJane, Lydia Proschinger Bio: I’m a human potential developer with a serendipitous approach, a single-mompreneur w/ a gift of teaching L.O.V.E. with EFT and LOA. Make yours a sparkling day!

@RebeccaMarina, Rebecca Marina.  Bio: EFT expert known for her divine voice for prosperity and blessed to be a channel for Mother God Azna.  Prosperity the easy, energy healing way.

@EFTDeb, Deborah Donndelinger.  Bio: Emotional Energy Coach: I help folks dramatically improve their lives through the skillful use of EFT and Family Energetics. Wife to Jim, mom to 3 great kids.

@ChipEFT, Chip Engelmann.  Bio: Lightworker, EFT/Meridian Tapping practitioner. Blocks removed on an energetic vibrational level, Author: Born Loser’s Guide to Abundance

@EFTSejual, Sejual Shah. Bio: EFT therapist and former antitrust lawyer specialising in resolving anxiety + depresssion, and improving career performance. LoA, catophile, and joyful soul.

@MiracleGoddess, Joann Skywatcher.  Bio: Spiritual Coach. I love INSPIRING & BEING inspired. Gifted. Intuitive. LoA. EFT/MTT. Founder: I Love My Body Teleclasses. MIRACLES phone sessions

@LorenFogelman, Loren Fogelman.  Bio: Mindset for Marketing Success, creating results based skills to master the marketing mindset. Receive my free ebook Tapping Into Emotional Freedom

@EFTCoachJane, Dr. Jane Mountrose.   Bio Author, EFT and Energy Healing Pioneer, Coach, devoted to helping people to realize their dreams, WOULD LOVE TO HEAR FROM YOU!

@HolisticDrPhil, Phillip Mountrose.   Bio: Manifestation,  Author, Speaker, EFT, Energy Healing Pioneer, Spiritual Entrepreneur, Holistic Coach. Minister, Law of Attraction, LOVE TO HEAR FROM YOU

@TappyBear, Till Schilling.  Bio: TappyBear man & EFT Practitioner.  My passion is to bring healing to all children, teach them while they are young. EFT is marvelous. Kids are so resilient.

@SerenityThruEFT, Pat Burns  Bio: EFT Practitioner & Reiki Master working with those who are seeking serenity in their lives.

@RevAnne1, Anne Presuel   Bio: Passionate @ the power of EFT, LOA and Affirmations – free gifts@ www.ThinkitBeitSeeit.com. Let’s Play!

@JanetHilts, Janet Hilts  Bio: I help consultants and coaches expand their reach by speaking with ease — and clearing other blocks to success — as a performance coach and EFT specialist

@SarahEFT, Sarah Holland  Bio: EFT practitioner and enthusiast! Author of ‘Overcoming Infertility with EFT’. Also pracitices Reflexology, and loves working with fertility and pregnancy issues

@EFTmama, Karen McLaughlin  Bio: Unschooling mom and Body Joy Coach. I help people with chronic illness, chronic pain and weight issues make peace with their bodies.

@PamelaBruner, Pamela Bruner   Bio: Success coach, helping peeps make a profit while making a difference, EFT Practitioner, Celtic harpist, hiker, collector of comfy business shoes

@GeneDavid, Gene Monterastelli  Bio: story teller, EFTer, learner, pilgrim

@EFTwithLinda, Linda Jones  Bio: EFT practitioner, mom of 2, wife, skiier, Nurse, tramper, sewer, cook, foodie, friend, supporter of organics and sustainable living practices.

@MeridianTapping, Brandy Oliver  Bio: Co-Founder of MTTProNetwork.com. Alternative Health & Wellness, Energy Medicine, Meridian Tapping (MTT, EFT, TFT, NET, WHEE) Pets, LOA, Nature, Healing

@AlchemistAnne, Anne Merkel  Bio: Conscious Transformation Coach Alchemist EFT Practitioner

@CreativeEFT, Betty Moore-Haftner  Bio: Enjoying life as a hypnotherapist and EFT practitioner, best job in the world!

@EFTSuzanne, Suzanne.  Bio: Passionate EFT Reiki Allergy Antidotes and Hypnosis holistic practitioner and author -  I follow you back!

@drnili, Dr. Nili Marcia. Bio: EFT, D.C., change enabler, weight loser, twitty ditty writer, enthusiastic life re-shaper; love science, TED, art, music, Abraham, ho’oponopono, cats and smiles

@GaryPWilliams, Hypno Gary Williams  Bio: Hypnotherapist, specialising in the Emotional Freedom Techniques and editor of the EFT World Magazine.Com

@EvesHealing, Shafiya Eve.  Bio: Reiki Master/Teacher, EFT Coach. EFT phone sessions, Meditation, Energy book-cd. Healing the root cause.

@lifechanges_uk, Carrie Winfield.  Bio: EFT Practitioner, NLP Coach, Reiki, That Foot Massage, Indian Head Massage.

@EFTAlive, Stefan Gonick.  Bio: I am an expert EFT practitioner, trainer and love coach. It is my passion to help people have greater success in their love life, business, and life in general.

@EFTMaster, Loretta Sparks.  Bio: Certified EFT Master, EFTCert-Honors / President, American Academy of Psychotherapists / Diplomate, Comprehensive Energy Psychology / Educator / Author

@TashaAbudarham, Natasha Aburdarham.  Bio: My journey of self discovery took me to some dark places, LOA & EFT got me through it & now All is Well!

@TheTappingMan, Rod Sherwin.  Bio: Get 2 Free ebooks about using EFT for Stress, Anxiety, Panic when you subscribe to my newsletter at http://www.tap4health.com

@Swalkingtree, Sequia Warner.  Bio: Massage Therapist, Vibrational Medicine Coach, EFT – Healthy Body Image Coach, Teach Essential Oils Therapy, Reiki, YouTube: http://tinyurl.com/cm92b9

@LivDelicious, Helena Summer Medena.  Bio: Life lover. Troublemaker. EFT Coach. Charisma Expert. Aloha Girl living my Delicious life in Hawaii:-)

@EFT4ADD, Charlotte Kamman.  Bio: I teach children to cope with their ADD and ADHD by using EFT, and I’m loving every minute of it!

@PaulZelizer, Paul Zelizer.  Bio: I help spiritual people increase their success and joy. Why struggle? Let EFT, attraction principles, and web 2.0 support your success.
Again, follow everyone on this list easily by clicking on this button:

Twitter allows EFT practitioners who want to attract more clients to learn from and connect with other practitioners who have more marketing experience.  You get to observe how others live their client attraction strategies.  It’s hard to imagine a more effective way to learn.  And you can’t beat the price – it’s free.