Last weekend was Memorial Day here in the US – the unofficial start to summer. Kids all over the northern hemisphere are finishing up the school year and logistics for things like camping trips, soccer camp and art lessons on the radar of most parents I know. Where are those sandals anyway … 🙂
Sandy beaches. Abundant gardens. Beautiful weather. More time to be with the ones we love. What’s not to like about summertime, right?
While all the above are wonderful, many helping professionals experience another aspect of summer that’s rarely talked about. For most spiritual entrepreneurs summer is a time of fewer clients and less money. And what can make this even more challenging is the fact that probably few of your colleagues are talking about it.
Are Summertime Slow Downs Inevitable?
The work you do helps people transform their lives. And you’ve invested quite a bit of time, money and energy becoming skillful at what you do. As a result, you help your clients do the deep work that’s necessary to make big and lasting changes.
In their heart of hearts, the people you want to work with long for this kind of change. Yet summer’s energy is lighthearted and carefree. There’s a real possibility that the money that could pay for a session with you or for your awesome new book winds up going towards a new outfit and a showing of that movie that everyone is talking about.
Are we spiritual entrepreneurs destined for a 3 month slowdown in clients and income for the rest of our lives?
Relax. It doesn’t have to be like that.
4 Tips for Finding Your Authentic Summertime Client Attraction Vibe
If your ideal summer includes more clients and income instead of less, here’s 4 Tips for Finding Your Authentic Summertime Client Attraction Vibe:
- Clean your intention sunglasses. You and your business are unique – it’s not helpful having somebody else’s recycled intentions determining your summer. I invite you to invest a little time to get clear on what you’d like the summer version of your business to look like. The Law of Attraction says your vibration is powerful creating force. Going into summertime is a good time to ask yourself what you really want.
- Wear your best summer presence. In the vibrancy of summer, there are even more pulls on your potential clients attention that usual. Your presence – both in person and online – is even more important than usual. Be mindful of the quality of presence you bring to each interaction. Like a nice pair of lightweight pants, it will go well with everything you do this summer.
- Talk about the patio set in the living room. Like the proverbial elephant in the living room, summer’s energy is already influencing your prospects choices. So name it! If you are a parenting coach, write a newsletter article on the special challenges parents face in the summer as well as the potential for deep intimacy with your children.
- Bring your networking to the beach. Most people are out and about more in the summer. It’s one of the most popular travel times of the year. So take your networking with you. For instance, I was recently in San Francisco for a conference. I contacted a colleague I know from Facebook and we had a marvelous walk on the beach. I’m excited about the possibilities we talked about.
This summer is likely to be a stressful time for many spiritual entrepreneurs. But it doesn’t have to be that way. With clear intentions and inspired actions, I’ve seen client after client find authentic ways of creating a peaceful and enjoyable summer.
What are your intentions for your business this summer? What feels right to you in terms actions to take? What doesn’t feel right? I’d love to hear your thoughts in the form of a comment below.