Without renewal of mind, there is no transformationLailah Gifty Akita

This Spring, I’ve been doing some cleaning both on the inside (fasting) and the outside (5 boxes of stuff donated in the past week).  I feel something lifting –  a certain heaviness – that I didn’t fully realize was there.  And I’m bringing more clarity and energy to both my personal life and by business.

So it’s not surprising that I’ve had a certain fascination with a hoarders house down the hill from where my girlfriend lives.  Before they can begin remodeling, they had to bring in several dumpsters. This site says these typically measure 22 feet long by 7.5 feet wide by 8 feet tall and hold the equivalent of about 12 pickup truck loads.  Each has been emptied several times …

At the same time the owner of the home accumulated and increasing amount of stuff, s/he didn’t take care of the basics.  Maintenance on the roof, windows, doors, and other critical elements have been ignored for so long, that the new owners of the house had to strip the whole house down to the studs and do a massive remodel.

Obviously, hoarding is an extreme example of this dynamic.  And on a more subtle level, I think we conscious business owners often do something similar.

Learning to Value Repair and Recycle

Since August, I’ve been following an intermittent fasting protocol where I eat 2 meals a day (the 16:8 protocol).  I’ve lost weight and noticed an improvement in my energy on it.  This spring, I’ve been feeling called to experiment with an even longer fast window.  I’ve done a number of days of only one meal a day.  My energy on these days has been even higher.

To help make sense of the changes I’m experiencing, I study. I’ve learned about something called autophagy.  This post explains it in more details.  The one sentence version is that after about 12 hours of not having eaten anything, your body switches resources usually spent digesting food to repairing and recycling proteins.  This has very positive effects for your immune system and overall health.

And so, being a neuro/fitness geek and a business coach, of course I couldn’t help but think about how this might apply to business.  🙂

3 Spring Cleaning Techniques to Help Your Business Grow

 

  1. Try a fast from social media and other people’s content.  One of the common mistakes I see people make who don’t yet have a thriving business is taking in too much content from others.  This includes spending too much time on social media, reading colleagues newsletters, and watching videos.  Harness the power of the spring cleaning tool of fasting.  Try a fast (or at least reducing) how much time you spend taking in other people’s content for one week.  Instead, create some great content of your own.  If you need help learning how to do this, I highly recommend George Kao’s book, Authentic Content Marketing.
  2. Explore what in your business needs renewal or repair (even just a little bit).  As I looked at my own business with this spring cleaning lens, I saw that there was a group service listed on my website that I no longer offer.   I found that at the more advanced level, clients want to meet 1-1 rather than commit to an ongoing group.  I’m working on getting this removed from my site and updating the copy on my 1-1 services to reflect how I work on these specific issues in individual coaching.
  3. Ask yourself, “What wants to be upcycled? Professional organizers and decorators often advocate for “upcycling”.  The dictionary defines upcycling as, “to reuse (discarded objects or material) in such a way as to create a product of a higher quality or value than the original.”  For example, a colleague repurposed a free gift she had been given away to a paid ebook with just a few hours of her time to polish the material and some upleveled design help.

 What’s your experience?

In a culture that celebrates constant new growth, it takes some courage to go a little deeper than the latest shiny marketing technique or healing modality.  And, when you do take some time for maintenance, repair and reflection on the basic structures of your business, you become a more informed and prepared business owner.

How have you paid attention to repair and recycling in your business?  What questions do you have?
I’d love to hear you thoughts in the form of a comment below.

Paul Zelizer
Paul Zelizer
Paul Zelizer is one of the first business and marketing coaches to focus on the needs of conscious and social impact entrepreneurs. In addition to marketing, social impact, mindful leadership and values based business, Paul is passionate about just about anything you can do in the mountain high country, yoga & fitness, dark chocolate, and poetry. He lives near Santa Fe, New Mexico.