One of the things I LOVE about working with spiritual entrepreneurs is that you prioritize doing your inner work. And because you do, you change. More often, in my experience, than most people.
I love this about you! Because you’re constantly evolving, you are a ever clearer facilitator of transformation. You bring an aliveness that someone who’s less growth oriented can’t match. Thank you. _/:\_
As a business owner, there’s also a challenge here. You are not the same person you were several years ago. Thus, your work has changed. How do you describe what you do in this moment? And how do you keep evolving your work in a way that also has a sense of cohesion through time?
I’ve been doing a LOT of sessions with clients on these questions lately. One of the most helpful frames for these conversations has been “conscious rebranding”.
What is “Rebranding”?
“If you don’t know the trees you may be lost in the forest, but if you don’t know the stories you may be lost in life.” ~ Siberian Elder
At it’s essence, your brand is the deep story that you are embodying about who you are and the work you do. It’s that simple.
A strong brand makes attracting highly motivated clients, offering the programs you LOVE to do and receiving the rates that you deserve much, much easier. And, honestly, a large portion of spiritual entrepreneurs either aren’t very conscious of their brand or have a public representation of their business (ex. their website) that’s not a good match for who they truly are. Not helpful!
Rebranding is the business lingo for a conscious shifting of your brand. And I encourage you to consider it if you enjoy the thought of a) going deeper into the authenticity with which you do your work, b) offering the programs that are REALLY exciting for you and c) stepping into the full financial potential of your business.
When is Rebranding Helpful?
In my reality, there’s no hard and fast rules when you “should” rebrand. That said, I do see 3 common developmental moments when rebranding is helpful:
1) When you’ve outgrown a Do It Yourself approach. In the entrepreneurial world, the first few years are called “start up”. You’re figuring out many things you haven’t done before. Consistently providing client services. Websites. Scheduling. Newsletters. Networking. Bookkeeping. Holy multi-tasking Batman! 🙂
One common path through this is a mostly do it yourself approach. Like the hippy house pictured, you find parts for free or cheap wherever you can. You piece it all together and – bingo – you start getting clients. At some point, most spiritual entrepreneurs run into limitations with this approach.
2) When you have significantly new work to offer. As you grow and change – both as a person and an entrepreneur – you’ll find your work will often change. This might mean a whole new range of offerings. Or, it might be a more subtle but still essential shift in the way your sharing and talking about work you’ve been doing for awhile. Rebranding not only gives support to you in this change, it also (if it’s done skillfully) says to your network: Things Have Changed. A nice side effect is that there’s often an increase of visibility for your new offerings. New clients anyone?
3) When you are ready for a very different – often more authentic – way of being in your business. Anais Nin said: “I must be a mermaid. I have no fear of depths and a great fear of shallow living.” Ready for your version of the fierce openness of Danille LaPorte or the radical simplicity of Zen Habits or the edgy spirituality of Dharma Punx? Conscious rebranding is the best way I know to connect with and share the truly, madly, deeply authentic version of your business.
5 Rebranding Tips for Spiritual Entrepreneurs
1) Appreciate your success. If your primary work is in a spiritual business, that’s an incredible gift. Stop for a moment. Say, “I’m a spiritual coach/healer/therapist/business owner” (whatever language you use). Let yourself take that in. Consider breaking out the dark chocolate!
2) Notice how you got here. You’ve been on this journey for some time. Let yourself look deeply at what you’ve been doing along the way that has been helpful to your clients and authentic for you. Own that. Honor it.
3) Ask: “What’s been wanting to emerge?” In the day to day activities of running your business, it’s harder to notice what less developed. Allow yourself the time to explore which ways of being and/or skills you have that you have been longing to share. I suggest putting it in your schedule if you’re busy.
4) Enter into deep dialogue. For a rebranding process to have the intended results, your new brand needs to “land” deeply in the nervous system of a particular kind of person. And it’s tough to effectively create that alone. Transparent conversations with a compassionate human are incredibly helpful. Especially if she or he has read this blog post. 🙂
5) Identify 3-5 cornerstones of your new brand. With mindfulness in steps #1-4, you’ll start to notice clear themes emerging. I suggest going Zen and simmering them down to a few cornerstones you’ll easily remember. For instance, my brand cornerstones are: a) mindfulness, b) spiritual entrepreneurship, c) social marketing and d) FUN! Once you are aware of them, it’s time to integrate them into your business.
What’s Your Experience?
What’s your experience with branding/rebranding in your business? What have you found helpful? What questions do you have? I’d love to hear your thoughts in the form of a comment below!