Since I’m a business and marketing coach, I come into contact with lots of folks who are working on their marketing plans. So I get asked about what mine looks like often. It seemed like it was time to write a post on this.
In the spirit of transparency, I use a system in my business called Rhythms That Feel Good. It’s based on my experience with 5Rhythms dance – an important centering practice in my life over the past 7 years. Like a jazz musician, I give myself a basic framework and then let myself go deep, explore and have fun. The framework I use in this case are cycles of nature – specifically daily, weekly, monthly and yearly cycles.
This feels much more spacious and flexible for me than more traditional approaches I’ve tried. And I actually implement this integrated marketing plan. That’s what I say about what the best marketing plan approach for you is – one that you’ll implement regularly and with your highest quality of awareness. 🙂
Components of A Marketing Plan
My marketing plan example includes:
- Social media marketing on Facebook, Twitter, LinkedIn and Google+. This includes original posts and curated content.
- Netweaving in person or via Skype/Phone. (Netweaving is, according to it’s founder, “love based networking”.)
- At least 1 blog post per month. (Have studied effective blogging for 4 years, like being a regular reader of Copyblogger.)
- Monthly enewsletter.
My Feel Good Marketing Plan Example
Daily (at least 5x’s per week):
- FB Social Media Marketing on my own timeline and the Wisdompreneurs group. Posting between 1-3 times per day.
- 3-5 times per week, Social Media Marketing posts on Twitter.
- 1-3 times per week. Social Media Marketing posts on Linked In and Google+.
- Netweaving. At least 1x/week, have an in person or phone/Skype meeting with someone who feels aligned, particularly people interested in the intersection of wisdom/spirituality and entrepreneurship/business.
- Blog post at least 1x/month.
- Newsletter 1x/month.
- 1-2 times per year do a telesummit that highly aligned with my brand, increasingly only choosing higher visibility ones.
- 4-6 times per year. Do interview type calls with people who are willing to have very honest conversations that are relevant to Spiritual Entrepreneurs.
The Helpfulness of a Good Free Gift
Lastly, I’ve written a free ebook titled The Deeper Path: Stop Struggling, Ignore Noisy Marketing and Create a Presence That Inspires Clients to Hire YOU. This is intended to inspire people to sign up for my email list so I can cultivate a deeper relationship over time. This is a one time thing – write and post the ebook – that serves to make the ongoing actions of writing my newsletter and blog posts (which I reference in every newsletter) more effective in deepening relationships with potential clients.
What Works for You?
I’d love to hear your experience with creating an integrated marketing plan. What’s worked for you? What questions do you have? Please let me know in the form of a comment below.