One of the more draining dynamics in a helping business is repeated cycles of the enough-clients-then-not-enough-clients dance. It will melt your enthusiasm faster than a double scoop ice cream cone left in the hot desert.
I see many spiritual business owners stuck in a limiting belief that all of your marketing should be deep. When you’re first building your transformational business, it’s essential to give people a taste of the deep healing you offer.
However, once things have started to flow the expectation that everything you put out has to be deep is likely to create unhelpful patterns. For instance, this month has been a very good one for me including:
- More word of mouth referrals than ever
- A joint book launch project
- More offline networking than usual
- A wave of new clients.
With this background, this short post is my way of staying true to my intention to show up. On the surface, it may not be as deep as some of my other posts. Still, I’ve found a profound evening out in the flow of my business as I have made the conscious choice to show up regularly. I encourage you to explore how you can bring a more steady rhythm into your marketing.
What’s been your experience with how to maintain a steady flow of clients? I’d love to hear your thoughts in the form of a comment below.