ideas for marketing

Have you ever run out of ideas for marketing? After some time in business, it happens to just about everyone.   You run into that feeling of “I don’t know what to write about.” (or make videos, or podcast episodes, etc.)  In this video, I share 3 strategies for finding great ideas for marketing.  And, the funny part is they are right under your nose just waiting for you to notice.  This video gives you the details (they are also outlined below the video):

Noticing Ideas for Marketing Authentically

With a simple shift of attention, you’ll start to see that you’re already answering questions and having great conversations.  You already have been creating quite a lot of content – a host of good ideas for marketing.   For example, here are 3 places to start looking:

  1. Your email sent box.  If you are like my clients and colleagues, you are mindful about how you respond to email.  If you take a look at what you’ve sent out via email, there are great ideas for marketing in your responses.  Just be sure to remove any names and identifying details before you share.  It would hurt your trust if you get a reputation for not being able to keep details private.
  2. The Facebook groups you participate in (and other places your ideal clients spend time on social media).  There are millions of online communities – for just about every type of interest.   A very helpful strategy for coming up with new ideas for marketing is to find the places online where your ideal clients tend to go to connect with their community.  Facebook groups are one great way to do this.   As you begin to answer questions – or notice what you would say if you don’t actually type out your answers – you will great ideas for marketing in the questions and conversations that arise in these groups.
  3. Keywords your ideal client does searches for.  You don’t have to be an advanced user of SEO tools to find great ideas for marketing – you can do some simple keyword researching using a free tool like Ubersuggest.

A Previous Post on Creating Great Marketing Ideas

A few years ago, I wrote this post on creating a “content journal”.   A content journal is a is dedicated journal where you write down ideas for podcast episodes, blog posts, videos, etc.  It’s a place for your ideas for content to simmer, mature and grow.  I carry a little 5×7 inch red notebook (it really stands out and its harder to misplace) with me every where I go.

What are Your Tips on Ideas for Marketing?

What are some of your most helpful ideas for coming up with ideas for marketing?  What are your questions about how you can come up with new ideas of what to cover?  I’d love to hear your thoughts and experiences in the form of a comment below.

Paul Zelizer
Paul Zelizer
Paul Zelizer is one of the first business and marketing coaches to focus on the needs of conscious and social impact entrepreneurs. In addition to marketing, social impact, mindful leadership and values based business, Paul is passionate about just about anything you can do in the mountain high country, yoga & fitness, dark chocolate, and poetry. He lives near Santa Fe, New Mexico.