When it comes to the Buddha, most people don’t think of websites. Since he was born over 2500 years ago, he mindfully used the technology of the time to share his message. Today, his words continue to give hope and guidance to millions around the world.
The Buddha was a pragmatic guy who was passionate about helping people find meaningful ways to make a living:
Your work is to find out what your work should be. Clearly discover your work and attend to it with all your heart.” ~ The Buddha
If he were around today, I believe the Buddha would understand the power of having an effective website. And, your homepage is the first thing most people will see when they come to your site. Being mindful at the start of your virtual relationship is the path to starting a long and prosperous relationship. 🙂
So here is The Buddha’s Guide to Creating An Effective Homepage. Note that you can use either written words or video to put these into practice.
Connect With Empathy
A generous heart, kind speech, and a life of service and compassion are the things which renew humanity.” ~ The Buddha
The biggest mistake most helping professionals make when creating a homepage is leading with what makes them great – things like their skills, training or philosophy.
When someone’s new to your site, they’re stuck with an issue that they haven’t been able to solve. Most likely, they’re feeling frustrated or even a bit scared. They aren’t ready to hear about your awesome services until they feel like you understand their experience of stuckness.
Empathy relaxes the discomfort of the emotion they are feeling. It allows their natural curiosity to surface. They shift into a space of WANTING to hear what you offer. Start your homepage by describing where your ideal client is right NOW (one of Buddha’s favorite words).
You Can Do This (Encouragement)
You yourself, as much as anybody in the entire universe, deserve your love and affection.” ~ The Buddha
During my divorce, a VERY painful time, I was lucky enough to have the support of a living Buddha. She was kind, compassionate and was one of the most encouraging people I’ve ever met.
Wise people like this don’t rush to simplistic answers. Instead, they remind us that we can find ways through the confusion, pain and stuckness in our lives.
The next step in creating a homepage is encouragement. Let your visitors know that they can achieve the changes they want. At this point, don’t dive into the nuts and bolts of the HOW. That would be like trying to have this conversation while they are rushing to get to an appointment. You don’t have their full attention yet …
Instead, find a simple way to offer encouragement that the desired change is possible. With your expert help, they can do it – even if they failed in the past. In the next step, you’ll invite them to sit down and learn HOW.
End With Action
There are only two mistakes one can make along the road to truth; not going all the way, and not starting.” ~ The Buddha
The Budhha’s message spread because he was one of the greatest masters of attention the world has ever seen. At it’s heart, mindfulness is about increasing our skillfulness with what we’re paying attention to.
When you incorporate Empathy and Encouragement into your homepage, your ideal client’s interest will be sparked. Some will be so inspired that they contact you before they finish reading it. And it’s WONDERFUL when that happens. 🙂
But these are the exception.
The next step is to invite your homepage visitor to deepen the conversation. You do this by suggesting that they sit down with something you’ve created – like a free workbook, audio or video – and learn more about how you can help them. Because they’ve had a taste of your caring and support, they are much more likely to do this.
A Summary of the Journey
Through the process of Empathy, Encouragement and Action, you lovingly increase your visitors ability to be present. And, there’s no manipulation or hype anywhere in the process. Your visitors will be more committed and engaged – and are much more likely to become paying clients. All because your relationship started mindfully.
What are your questions about an effective homepage? I’d love to hear them in the form of a comment below.