Category Archives: Social Media Marketing

What’s the Difference Between Mechanical and Intuitive Marketing?

When first learning a healing modality, you need to get the nuts and bolts down. If you’re learning hypnosis, for example, it’s ESSENTIAL to know the steps of leading someone safely into and out of deep trance states. When you don’t know the basic steps of a healing modality, two things happen. First, you’re much…

How to Make Your Marketing Fun, Meaningful and Effective

Like many helper types, when I first met Charan Surdhar her alternative therapy practice was stagnant.  Today, thanks to a powerful combination of mindset work and an effective marketing plan, Charan’s business is growing. And, she’s having FUN doing it! Would you also like to grow your business and have fun?  Who Can You Serve…

What to Do When They’re Not Ready To Buy

So you met with this wonderful potential client.  They “get” what you do and they understand how you could help them.  You’ve talked about working together, the number of sessions it’s going to take and the fee for your services. And then .. NOTHING.  Or one of those “it’s not the right time” or “I…

3 Surprising Lessons from the Wisdom 2.0 Conference

Last week I was in Silicon Valley at the Wisdom 2.0 Conference.  The conference brought together over 300 dynamic people from around the world to explore the conscious use of technology.  The energy in the room was amazing! Several people have already written good posts summarizing the conference.  Two I recommend are Mei Mei Fox’s …

3 Ways to Use Fun to Attract More Clients

If you’ve spent anytime researching social media as a client tool, you’ve likely heard a wide mix of experiences. Some will tell you it’s the single most important marketing tool every invented. Others tell you it’s a complete waste of time. Is Twitter a waste? Can you really attract awesome clients on Facebook? How come…

5 Tips for Creating Inspired Content

In one of my Mastermind groups today, someone asked “How do you keep coming up with inspired content?”   In today’s economy, clients expect to be able to “try before you buy.”  In other words, they aren’t going to plunk down their money for your services until AFTER they have become inspired by your free blog…

The Dog in Charge of Your Success

In the early 1990′s, I was a psychology grad student in Cambridge, Mass. I didn’t get it at the time, but I was surrounded by a quiet revolution going on in the understanding of how humans work.  People like Hebert Benson at Harvard and Jon Kabat-Zinn at UMass – influenced by their experiences in meditation…

How to Create A Firestorm of Interest

One of the best known bloggers about inspired business, innovation and new media is Seth Godin. His new book is called Lynchpin.  It’s a great book that I highly recommend to anyone interested in conscious business. In addition to being a remarkable book, there has been a very high level of interest in the book….

7 Powerful Marketing Strategies for Spiritual People

At some point in their journey, most of my clients decide to start their own business.  Many of best business thinkers of our time, such as well known blogger Seth Godin, are very outspoken about entrepreneurship as the best path to success and satisfaction. So you have decided that for you, Right Livelihood means offering…

What’s the BEST Social Network??

Lately, an increasing number of my clients are asking about social networks.  They have heard that sites like Facebook, Twitter, Linked In, and Google Buzz are important to success.  Nobody has time to do them all. Where do you start? On one level, the answer is – it DEPENDS.  On who you want to connect…