It’s been happening a lot lately. I get an email from a conscious entrepreneur who loves the work she does (several have even used the word “sacred”). But she’s getting tired and a bit frazzled after doing many individual sessions each week for a while now. When we get together, I notice myself saying things like this:
“The 15-22 sessions per week (or even more), one on one model you were taught is a beautiful way to learn to do deep work. Now, you’re ready for something different. It’s like learning to ride a bicycle – as an adult, you don’t ride the same bike you started with as a kid. My job is to help you explore new business model examples with more leverage and find something that feels aligned.”
Getting Conscious About Business Models
Readers of this blog are mostly service providers who were trained in coaching institutes, counseling schools, leadership development programs, chiropractic colleges and the like. These programs almost universally focus on a business model of providing high quality services to one client at a time. And, when it comes to money, the unspoken assumption is that you will charge just about the same as every other person in your profession that lives nearby.
While these organizations give quality attention to how we work with clients, when it comes to educating about a range of business model examples … well, let’s just say there’s room for growth.
So, spiritual entrepreneurs who do their inner work and build their professional skills eventually run into a limiting reality. There’s more people who you’d like to help – to support them in REALLY transforming their lives – than you could possibly ever work with in an individual session format.
7 Conscious Business Model Examples
While I’m fine if you want to continue to see individual clients – I LOVE working with hand picked clients – it’s hard to consider a business model with more leverage if you don’t even know it exists. (I’m often accused of stating the obvious. 🙂 )
To help you start playing with possibilities, I’d like to offer the following 7 Conscious Business Model Examples:
1) Go boutique. A boutique service business – like a boutique clothing shop – focuses on quality and service rather than helping large numbers of people. In this model, the spiritual entrepreneur provides a deeper experience of transformation with a smaller number of clients. You can work with people individually and/or in small, high end groups. In general, boutique providers charge 3-10 times more than their colleagues. For example, my Spiritual Entrepreneur Immersion Retreats are a boutique offering.
2) Transform yourself into a groups ninja. I LOVE GROUPS! 🙂 Once you get good at facilitating shifts on an individual basis, you’ll start to see core patterns and challenges. Why not design a structure that leads groups of people through these issues at the same time? Done well, groups provide a way to work with more people, each of whom pays less while you make more money per hour. Win-win-win.
3) Get your events mojo going. Doing conferences and large live events takes things another level up from groups. You need lots of experience and an extensive network to pull them off well. Done skillfully, they can have a level of impact like almost nothing else. Wisdom 2.0 is a good example of a high impact (and high revenue) wisdom based event.
4) Train other practitioners. Mindfulness Based Stress Reduction Teacher Training. EFT Practitioner Certification. Awareness Based Leadership Certification. Training others who want to find their way into a career helping others is a HUGE industry. If you have something that’s working well – and an overflowing practice is a good indicator – you have the foundations for a great practitioner training program. You can either bring these practitioners into your business (as employees or contractors) or support them as they grow their own businesses using your process.
5) Develop books or digital products. If you are attracting more clients than you can comfortably serve, it may be time to leverage the power of books or the internet. Books and digital products can help you serve some of the people who could REALLY benefit from your skills and knowledge but either can’t afford your individual services or aren’t ready to make a commitment. You spend the time to write a great book or create a great product once and then you can sell over and over. Morgana Rae’s Money Goddess program was the most frequently recommended digital product when I asked the Wisdompreneurs community.
6) Create a membership community. If you are a community oriented person, online tools can allow you to grow a vibrant membership community. You post helpful content and, often, interview knowledgeable guests with experience on topics your community members want to know about. For instance, Tara Gentile has the wonderful Kick Start Labs program for values based entrepreneurs. She charges $39 per month and it launched with 100 members. It’s grown to larger than that in the 12+ months it’s been live. Like live events, this is a strategy for someone with a well-developed network.
7) Build a company. If you’ve got an abundance of clients, you have the basis to build a company that’s larger than you are. In this model, you train others to work from the core values and with the methodologies that have worked so well. You can also bring on employees to handle things like administrative support, bookkeeping and marketing – things that aren’t your zone of genius. A good example of a spirit based company in the conscious business world is Heart of Business.
What’s Your Experience?
My goal with this post is not to try and stuff you into one narrowly defined box. Rather, I wanted to share a variety of business model examples that widen out the possibilities from the standard 1-1 model. In practice, many spiritual entrepreneurs combine a number of these models. For instance, Heart of Business also sells digital products, Tara Gentile who created Kick Start Labs also does group programs, etc.
Do you have experience with any of the above business model examples? If so, what’s worked well for you? And if you haven’t yet tried any of these, what questions do you have?
I’d love to hear your experience and questions in the form of a comment below!